Brands affect your life more than you think
When I tell people that a brand can affect their lives more than they want to admit, they argue that they don't buy brands. Their conclusion is, that if they don't buy certain brands, it cannot have an impact on their lives.
The truth of the matter is that brands have an impact on everyone's life, directly or indirectly. In this article, I want to show how this is so. I will only scratch the surface here, but hopefully, I will make my point.
1. Brands have an ecological impact
The way some brands obtain their primary resources in to order to get the lowest production price affects everyone. They have no respect for the environment and have no scruples while they destruct nature and the natural order just to increase profit. Nature becomes their slave. If this means that 60% of the wild animals must be wiped out of the surface of the earth forever, then that's what they'll do. But what happens in the Amazon, will have an impact on the Antarctic. What happens in South Africa will affect North America. In the end, our planet is one big ecosystem. Whether you buy such a brand or not; exploiting nature for profit affects everyone — without exception.
2. Brands have a social impact
If a brand pays its employees low wages to increase their profit, the employees have to work more and more hours or even have to get multiple jobs to make ends meet. And so people are being deprived of precious family life, just because a brand has decided that their profit is more important than healthy families. Children growing up in disrupted families, will someday cross your path and disrupt your life too. Whether you buy the brand causing this, is not relevant. A brand that creates social unbalance will eventually come into your life — unwanted.
3. Brands have an economic impact
Brand owners who want to increase their market share by offering low priced products are putting pressure on their suppliers for the sake of profit and pleasing their shareholders. So they don't pay what a product is actually worth, they just pay what they want to pay, and they use pressure to do so. This creates a negative economic spiral, where suppliers have to get a loan to be able to produce. This means that banks become the masters of the suppliers and the suppliers become their slaves. These banks can shut companies down at any moment for any reason at the earliest signs of instability, crushing the dynamics needed for a thriving economy. Small companies will be reluctant to invest and innovate because the risk of not making it becomes more and more tangible. A bad economy will eventually affect everyone.
4. Brands have a moral impact
Through their commercials and advertising; brands gauge the moral barometer. They work as a magnifying glass promoting or endorsing moral views in 30 seconds. Many promote the accepted moral views of a majority or sell the moral beliefs of an influential minority because it helps to position themselves as progressive. Brands don't like to be labelled as conservative. Many brands will promote or endorse moral values that will help them get more customers. Whether these morals are right or wrong, legitimate or not is not relevant to them. After a bombardment of commercials many times a day, month after month, people get accustomed to whatever moral values brands are promoting or endorsing. Regardless of whether someone agrees with these moral values or not, they will eventually find themselves in a society that will either be indifferent to them or condemn their diverging values.
5. Brands have an impact on your health .
What we eat mostly determines our health. Despite that, certain brands have no problem adding substances to their food which is hazardous for your health. They just make their products look colourful, voluminous, uniform and shiny. They don't sell food; they sell appearance. To get food in a particular colour or shape, they use tons of chemicals, and they don't worry a bit if we get it our system.
Today, many foods have almost no nutritional value. In the best case, they have plenty of macronutrients, though often very little micronutrients. But it is precisely those micronutrients that are vital for our physical resilience. Some brands sell foods that look good, yet destroy our health, thanks to the chemicals that were used to produce it. Then you have other companies that sell you drugs or some product to fight the disease caused by the food producers. The same holding can even own both companies. Truly a match made in hell.
Conclusion The race for cheap foods also forces other companies to adopt the same strategy to survive. In other words, more people are affected than it appears at first sight.
Are brands demonic? No, they are not. However, people behind the brands do have the choice to adopt a demonic life-destroying policy. They also have the option to do the opposite. Customers have the choice to buy them or to ditch them. We are their lifeline, not the other way around. We may not all be shareholders of companies, but we are all stakeholders and have more influence than we think.