• growingdale

Decoding the principle behind value

Value is a powerful growth agent. The more people value you, your organisation, your brand or your project, the more they want to invest. Their support will leverage all your efforts. Without the endorsement of stakeholders, your efforts will be challenged.

If you want to increase your value, then there is a simple and sobering principle that you need to remember and practice. The more something is replaceable or exchangeable, the lower its value and vice versa. Your entire strategy as a company should focus on this one principle — make it less exchangeable or replaceable in the eyes of others.

Remember, it is very hard to replace something or someone you have a strong emotional relationship with. In the end, your intangible value is more crucial than your tangible value. Emotional credit will prevail over rational preference.

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The Netherlands